#Magic number soda full
Starlight is getting the full Coca-Cola Creations promotional treatment, which includes a digital marketing campaign featuring pop singer Ava Max. It did, however, taste like a sweeter version of Coca-Cola. The beverage did not taste like space travel or sitting around a campfire. To this reporter, after tasting a sample of the zero-sugar version provided by the company, that last sentence just about sums it up. Or in the company’s words, “Coca-Cola Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue.” The company’s explanation is … well, see for yourself: Starlight is “inspired by space” has “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” the company said in a release.Īlso, it’s red. On Thursday, Coca-Cola finally cleared up the mystery. Delicious! And not a bad idea for Coca-Cola, which is launching spiked versions of its drinks left and right.) More recently, a YouTuber who tried the product noted after-tastes of “chocolate graham cracker.” That led another Redditor to guess that the flavor is “ s’mores.”Ĭoca-Cola Starlight is a new limited-time product. One guessed raspberry, because “a quick Google search says that space tastes like raspberries.” (Astronomers do think that the center of the galaxy may taste like raspberries and smell like rum, according to a 2009 Guardian article.
Some say they spotted the mysterious new product on retailer websites ahead of the official launch, slated for next week. So Redditors who spotted images of the new product online a few months ago shared some theories about the new drink’s flavor. Unlike “cherry” or “vanilla,” it’s not immediately clear how “starlight” is supposed to taste. Starlight is the first beverage from Coca-Cola Creations, a new innovation platform. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar.Īfter deciding to discontinue half of its portfolio a few years ago, getting rid of outdated but beloved drinks including Tab and Odwalla, the soda giant has been focusing on promoting its core product, Coke.
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